The Breath Express is a 28 foot long, mobile, interactive exhibit center designed to educate youth about the dangers of smoking.
Instead of a full vehicle wrap, individual “letter” graphics were created, cut out, and mounted on the exterior so most of the nonprofit’s limited budget could be used to create the unique interior exhibits.
The specialized exhibits found inside the Breath Express include back-lit panels, a 3-D lenticular, a video presentation, wall and floor graphics and built out dimensional displays.
The exhibit focuses on the effects of secondhand smoke, the importance of good air quality, and how so many elements impact those living with lung disease.
It even goes so far as to include a mock “teenager’s bedroom” created to display how common home situations easily become “triggers” for asthma.
This innovative learning tool enables the American Lung Association to expand its mission to bring healthy lung education throughout the state of Connecticut.